Google My Business Listing - 360 Virtual Tour impact

I'm sure you are aware that your Google My Business Listing is your most important asset when guests are researching local businesses? With more than 80% of Google searches being done on Google Maps these days, it is far more important than a website. I'm sure you have used them yourself when researching goods & services.

Here's a search i did earlier when i typed in, "Hotels near me". Try a search yourself to see your local results. Is your facility there? It should be! So what drives your listing higher? Activity! Views, reviews, length of time viewed, click rate etc. All of the hotels in my area had reviews, but none had a Street View Virtual Tour, where people can walk in off the street and look around in the comfort of their home, just a generic photo of the street


If they did have a virtual tour where customers could connect emotionally, ask yourself which facility would be getting a booking? And the best part, once created, Virtual Tours are hosted by Google for FREE for the life of your business listing on Google Maps. What a deal, at that price, everyone should have one yes?